MVS: Real-World Market Validation

Light Market Validation
Before LARGE investment

Find out who’s buying, at what price, and which creative wins—the Market Validation Sandbox tests with real buyers on NMG Shop in 4–6 weeks. It’s more than just general market research.

30-minute session to assess whether your product is ready for testing — no strings attached

4–6 weeks
From Question → Answer
Creative + Sales Page
Agency-level work — ready for you to use right away
50% Launch Credit
The test fee will be applied as a discount toward your next project
Real buyers
Real clicks, real payments—not just a survey
Illustration of a person aiming a bow and arrow at the bullseye of a blue target.
WHY IT'S DIFFERENT

Stop Guessing, Stop Asking Consultants. Just Ask the Real Market Instead.

Research tells you what people say. We measure what they do.

Traditional market research data ≠ actual purchasing behavior — Your investment decisions should be based on what consumers actually do when faced with products, prices, and real-world purchases.

MVS

Market Validation Sandbox

Real Market, Real Behavior

✓Real ads on real media channels → Real people clicking
Survey Gate filters genuinely interested buyers before unlocking the deal
Full funnel visibility: View → Click → Respond → Pay → Abandon cart
Clear answers and actionable next steps in 4–6 weeks

Traditional Research

Focus Group / Survey Panel

People who answer what they "think they should answer"
There is no real money involved
Not seeing the actual funnel: Did you see it and scroll past it, or did you stop watching?
It takes several months and a large budget just to get the report
THE MATH

A Failed Launch
Costs Far More Than Knowing in Advance

Launch without validation
฿1,000,000+
Product development costs + inventory + media + team + 6–12 months — betting everything on an assumption without having encountered actual buyers yet
VS
Validate First with Sandbox
Starting at ฿75,000
Find out which message resonates with which segment and at what price point—before committing a large sum of money—and get marketing assets you can use right away.
Two people with rockets: one is holding a large rocket over some coins, while the other is examining a small rocket on a stand.
TRUE TRIALS™

We design campaigns focused on "learning," not just sales.

Every element is engineered so every baht of ad spend converts into actionable insights.

01 — ENGINEER

Design the Experiment

Break down the hypothesis into Segments × Key Messages × Creatives — NMG’s Strategist + Creative team produces agency-level ads and sales pages to cover all bases.

02 — RUN

Adaptive Real-Time Testing

Start by casting a wide net to find signals, then allocate your budget to the winning ones—every adjustment is based on real-time data along the way, not just making a one-time bet and waiting to see what happens.


03 — DECODE

Decoding the Buyer

Funnel Behavior tells you "who is buying" + a survey designed to identify real customers tells you "why" — these two pieces of information come together to form a complete picture.

Ad
Social Media
Sales Page
On the NMG Shop
Survey Gate
Select people who are genuinely interested
Exclusive Offer
Measure Intent by Price
Purchase
The strongest evidence

Every stage of the funnel is a data point—from the cost of capturing attention down to the actual payment conversion rate of each segment.

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THE DELIVERABLE

A Validation Report Built for Instant Decision-Making

Not raw dashboards or random metrics—a comprehensive report with clear verdicts synthesized by our Strategist team:

‣ Full-funnel conversion — Pinpoints every drop-off point, complete with clear explanations.
‣ Shopper DNA — Profiles real buyers: behavior, purchasing power, and current competitor usage.
‣ Winners — The winning messaging, target segments, and creatives, backed by data proof.
‣ Validated · Disproved · Needs More Data — Clear, direct answers on which hypotheses hold true—and which don't.
‣ Recommendations: 3 Phases — Clear action plan: Do Now / Next 30–60 Days / GTM 60–120 Days.
Market Validation Score
0.0 /10
Ready to enter the mid-to-high-end market
Winning Message Best CTR + Best Conversion Rate
0.0%
CTR
฿0
Spend
0.0%
Conversion
฿0
CPR
Analytics 0.0K
Jan–Mar Apr–Jun Jul–Sep Oct–Dec
Shopper DNA Target Ages
18–24 25–34 35–44 44–54 55+
Conversion Funnel
Views
Add to Cart
Checkout
Purchase
0255075100
EITHER WAY, YOU WIN

No Matter the Outcome, You Always Walk Away with Something Worthwhile

Even if the answer is 'Don't Launch,' you still walk away with high-value marketing assets and insights—at a fraction of the cost of a multi-million baht failure.

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All Ad Creatives

Agency-grade design assets for every variation produced in the campaign—yours to own and keep (Final files included).

Conversion Sales Page

A sales page designed and proven with real traffic, ready with a structural template you can use across your own channels.

Proven Killer Message

Know exactly which words and angles stop the scroll and drive clicks—reusable across all future media.

Shopper DNA

In-depth profiles of people who are genuinely interested and make real purchases, filtered through actual data—not generic panels.

List of First-Group Customers

Buyers and warm leads generated from the campaign—ready for you to nurture and convert further.

Full Validation Report

A 12-section comprehensive report featuring verdicts from the Lead Strategist and a 3-phase roadmap.

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Agency-Grade Creative + Sales Page Services Are Included in the Package
Outsourcing production at market rates typically costs tens to hundreds of thousands—this is all built into your test package.
View Packages
LAUNCH SMARTER

Not Just Daring to Launch. But Knowing You're Moving in the Right Direction

Every rocket that reaches far starts with a clear trajectory before liftoff—MVS is the fuel that gives you confidence before committing major capital.

Find the Right Package for You →
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PACKAGES

Choose Based on the Questions You Want Answered

"Which message makes people stop and buy?"

LITE SANDBOX
฿75,000

+ Recommended Media Budget ฿30,000 (Billed at actual cost, zero markup)

  • 1 segment · Test to find 1 Killer Message
  • Ad Creatives + Sales Page on NMG Shop
  • Validation Report + Actionable Recommendations
  • Ideal for products with clear USPs
Select
Most Popular

"Which segment is your real customer, and how much are they willing to pay?"

CALIBRATION SANDBOX
฿150,000

Recommended Media Budget ฿50,000 (Billed at actual cost, zero markup)

  • 2–3 segments + Benchmark Comparison
  • Multi-message and multi-creative testing
  • In-depth Shopper DNA per segment
  • Ideal for brands expanding into new segments
Select

"Should we launch? And if yes, how should we launch?"

FULL SANDBOX
฿200,000

Recommended Media Budget ฿50,000 (Billed at actual cost, zero markup)

  • Everything in Calibration
  • Advanced Analysis + Final Blueprint
  • Ready-to-Use 3-Phase GTM Plan
  • Ideal for making major pre-launch decisions
Select

All packages managed end-to-end by Lead Strategist + Creative + Ads Optimizer | Duration: 4–6 weeks

Already have creative work from an agency? — Bring Your Own Creative
Plug existing ad assets directly into our test system → Bypass production → Get faster answers
Contact Us
Launch Credit: If you decide to use an NMG Group service within 60 days, you’ll receive a 50% credit toward the Sandbox Package as an instant discount.

PRODUCTS VALIDATED THROUGH THE SANDBOX

Four QUO SPRINKLE plant protein packets: Wolffia Sesame, Yeast Umami, Makrut Lime, and Miso Nori flavors.
A VIVV serum bottle with a gold dropper next to the product box on a neutral background.
Boxes and blister packs of Balanze dietary supplement capsules featuring the DNA helix and molecular structures.
Two hands holding LOC White skincare products against a clear blue sky background.
FAQ

Frequently Asked Questions

How is this different from commissioning a focus group or survey?

Focus groups measure what people "say" in a meeting room — MVS measures what people "do" in the real market: Do they click after seeing an ad? Do they continue after reading the sales page? Do they pull out their wallets when they see the price? These behaviors can’t be faked, and they provide the evidence closest to business impact.

What if the result is "Do not launch"?

That’s the most valuable report you’ll ever get—because it helps you stop wasting millions before it happens, and you’ll also gain insights into what’s not working (the message? the price? the segment?), along with all the assets you need to make adjustments and test again.

Who owns the sales generated by the Test campaign?

The goal of the Sandbox is to gain insights, not to generate sales—but any revenue from actual sales during the test period belongs to the brand under the agreed-upon terms, and the first customer list is yours.

Why is the test being conducted on NMG Shop instead of the brand’s own platform?

Because it’s a “fenced-in lab”—you can test without affecting prices or your brand image on your main channels. Deals are exclusive to the campaign, with individual access controls and 100% accurate attribution tracking.

Can large brands that already have an agency use MVS?

Yes, and it’s perfect—before launching a major campaign, use Sandbox as a testing ground to find your winning message with a budget in the hundreds of thousands, then scale up the winning version. If you already have creative assets, you can simply upload them to the system for testing (Bring Your Own Creative).

FREE — 30 MINUTES

Product Readiness Session

30-minute consultation—completely free, no strings attached.

✓ Assess whether your product is test-ready
✓ Identify key questions to validate before launch
✓ Recommend the right package for your goal (or give an honest verdict if you shouldn't spend yet)
Contact Us via LINE OA
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Schedule a Product Readiness Session

Our team will get back to you within one business day.

SESSION BOOKED! We will contact you as soon as possible to confirm the time.
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